Occam's Razor

Sharpening Occam’s Razor

There is a philosophical concept called “Occam’s Razor.” You can google it to learn all the details, but the concept is this:

When there is more than one explanation for an occurrence, the simplest of the explanations is the most likely.

Put another way, if I come home and find a box of cereal on the floor of the kitchen with the box and bag all torn apart and the cereal gone; it is possible that a wild fox broke into my house and consumed the cereal. Occam’s Razor says it is far more likely my dog went into the pantry, pulled the box from a low shelf and did the damage herself. […]

honor

Honor In The Overspray

This weekend we celebrate Memorial Day, which honors all those who died in the service of our nation. For those who made the ultimate sacrifice, there are not enough words to express the debt of gratitude all Americans owe. That said, I’m going to try anyway.

My regular readers know I like to tell stories to make a point, and today is no exception. As you read, you may begin to think I’ve gone off the rails, but soldier on, you won’t be disappointed… I promise. […]

Shut Up

The Day I Finally Shut Up… and Saved My Own Life

Yesterday my wife and I celebrated our nineteenth wedding anniversary. Nineteen isn’t a round number, nor a significant one, but I will say that other than “not stop breathing” I’ve done nothing else continually for nineteen years.

Depending on which website you believe, my wife and I should have exchanged gifts of either jade or bronze yesterday. That did not happen, but we went out for a nice dinner and decided to give each other deposits into our kids’ 529 accounts.

Whenever anniversaries come around on the calendar, people often ask… “How did you guys meet?” Well, today I’m going to tell the story, how the first date almost didn’t happen, and how I almost completely blew it. […]

Parenting

Free Range Parenting

Last week the Utah state legislature passed a new law. I don’t know its official name, but in the news it is being referred to as the Free Range Parenting Law. Essentially, this law frees parents to decide for themselves when it is appropriate to let their children do things like: play alone in the yard, walk alone to and from school, wait alone in a car, and (imagine this) play in a public park without direct adult supervision.

What is funny about this new law is that it does not nullify older laws… instead it codifies rights parents have always had. Rights that have been slowly eroded over decades by flawed assumptions, news-fueled hysteria, and flat out paranoia.

In this age of “helicopter parenting” American society has been convinced threats to children are everywhere. Furthermore, anything less than 100% parental monitoring is at worst tantamount to handing your child over to an abductor/abuser/murderer, or at best blatant neglect. […]

shoes

Shine Your Shoes

Several weeks ago I had an in-person job interview. After successfully navigating a qualifying phone interview with HR, and another phone interview with the hiring manager, I was invited to travel 150 miles to the company HQ to meet with the whole team. This was to be the third of four interviews before they would be making a final decision.

As many of my readers know, my family moved from Western NY, to Charlotte NC late last year for my wife’s work. To do this, I had to leave my job but I wasn’t worried. I’ve always been good at finding jobs commensurate with my skills and value. After spending a few months getting the kids and the house settled I set out to find my next gig, but I ran into something rather unexpected. […]

Paper

Paper Don’t Crash

“Modern marketing is all about automation.” I don’t completely agree with this statement, but if you spend any time reading about how companies communicate with customers in 2017 you will discover how “marketing automation tools” play a major role.

What is “marketing automation” you ask? Well, this humble blog uses a bunch of it. Many of you came to this post today via a link on Facebook or Linkedin. Those posts are scheduled and executed using an automated social media tool called Hootsuite.

If you signed up to receive new posts via email, then you likely reacted to a “scroll box” popup, and then the email you received was sent out using an automated platform called MailChimp. Google Analytics collects and tabulates all the traffic and visit data, which I use to adjust how I use all the other tools.

Like any other, these tools don’t actually do anything by themselves, they require content, strategy and a purpose. Clearly if you’re reading this… they’re working.

That said, sometimes the most effective way of keeping your name, brand, product, (or blog) in the forefront of the mind of your audience, can be a simple as a piece of paper. […]