In June of 2013 I was scheduled to run a trade show booth at the International Society for Technology in Education (ISTE) conference in San Antonio, Texas. At the time I was working for a small educational software developer, and we were right on the cusp of some pretty dramatic success. This show was to be an important step in that process.
When you work for a small company trade show budgets are very small, forcing you to make do with nothing but a few bucks and your wits. You stay in hotels with free breakfast, you eat inexpensive fast food, you don’t expense adult beverages, and when given the choice of a cab or an invigorating walk… you walk. I flew Southwest, so the entire “booth” was stuffed into my two “free” checked bags. […]