shoes

Shine Your Shoes

Several weeks ago I had an in-person job interview. After successfully navigating a qualifying phone interview with HR, and another phone interview with the hiring manager, I was invited to travel 150 miles to the company HQ to meet with the whole team. This was to be the third of four interviews before they would be making a final decision.

As many of my readers know, my family moved from Western NY, to Charlotte NC late last year for my wife’s work. To do this, I had to leave my job but I wasn’t worried. I’ve always been good at finding jobs commensurate with my skills and value. After spending a few months getting the kids and the house settled I set out to find my next gig, but I ran into something rather unexpected. […]

Paper

Paper Don’t Crash

“Modern marketing is all about automation.” I don’t completely agree with this statement, but if you spend any time reading about how companies communicate with customers in 2017 you will discover how “marketing automation tools” play a major role.

What is “marketing automation” you ask? Well, this humble blog uses a bunch of it. Many of you came to this post today via a link on Facebook or Linkedin. Those posts are scheduled and executed using an automated social media tool called Hootsuite.

If you signed up to receive new posts via email, then you likely reacted to a “scroll box” popup, and then the email you received was sent out using an automated platform called MailChimp. Google Analytics collects and tabulates all the traffic and visit data, which I use to adjust how I use all the other tools.

Like any other, these tools don’t actually do anything by themselves, they require content, strategy and a purpose. Clearly if you’re reading this… they’re working.

That said, sometimes the most effective way of keeping your name, brand, product, (or blog) in the forefront of the mind of your audience, can be a simple as a piece of paper. […]

Story

Tell Your Story

As most of you know, just after Christmas last year, we moved from Rochester, NY to Charlotte NC. The primary impetus for the move was my wife’s work. With that as an anchor, we have had to make many changes, adaptations and adjustments as a family.

A few months into our new life here in NC, I was looking around for something beyond work, house and family. I discovered a little group called Charlotte Storytellers and I began attending their weekly meetings. […]

Egg Salad

Egg Salad and Bug Juice

There is this idea within the American Dream, where each generation is destined to do “better” than the previous. While a noble (but potentially selfish) goal, things get a little murky when you try and define “better.” Does better mean more money and in turn more stuff? Perhaps better means more leisure and family time or a lower level of work stress? Maybe better means more (or fewer) children, better nutrition, and a longer life?

The bottom line is this… “better” is subjective and although one can tie nearly all the things above to more money, the availability of money and the conveniences it brings may not necessarily produce the “better” you’re after. […]

fathering

Inadvertent Fathering

Today we celebrate Father’s Day. I have written before about lessons I’ve learned from my Father, however the things I’ve shared to date are lessons he knew he was teaching me. Today I’d like to share two important ideas I learned, simply by observing him… being himself. […]

fix

Only Mostly Dead

I have written about this subject before, but after an experience a few weeks ago I think another go-round is in order.

As my regular readers are aware, I like to work on cars. Even stronger than my love of turning a wrench (and the inevitable skinned knuckle that comes with the task), is my disdain for unnecessary expenditure of hard earned money. Even for those who know what they’re doing, working on a car and spending money are the closest of friends… splitting a double bottle of wine in 45 minutes kind of friends. […]