Paper

Paper Don’t Crash

“Modern marketing is all about automation.” I don’t completely agree with this statement, but if you spend any time reading about how companies communicate with customers in 2017 you will discover how “marketing automation tools” play a major role.

What is “marketing automation” you ask? Well, this humble blog uses a bunch of it. Many of you came to this post today via a link on Facebook or Linkedin. Those posts are scheduled and executed using an automated social media tool called Hootsuite.

If you signed up to receive new posts via email, then you likely reacted to a “scroll box” popup, and then the email you received was sent out using an automated platform called MailChimp. Google Analytics collects and tabulates all the traffic and visit data, which I use to adjust how I use all the other tools.

Like any other, these tools don’t actually do anything by themselves, they require content, strategy and a purpose. Clearly if you’re reading this… they’re working.

That said, sometimes the most effective way of keeping your name, brand, product, (or blog) in the forefront of the mind of your audience, can be a simple as a piece of paper. […]

Story

Tell Your Story

As most of you know, just after Christmas last year, we moved from Rochester, NY to Charlotte NC. The primary impetus for the move was my wife’s work. With that as an anchor, we have had to make many changes, adaptations and adjustments as a family.

A few months into our new life here in NC, I was looking around for something beyond work, house and family. I discovered a little group called Charlotte Storytellers and I began attending their weekly meetings. […]

Egg Salad

Egg Salad and Bug Juice

There is this idea within the American Dream, where each generation is destined to do “better” than the previous. While a noble (but potentially selfish) goal, things get a little murky when you try and define “better.” Does better mean more money and in turn more stuff? Perhaps better means more leisure and family time or a lower level of work stress? Maybe better means more (or fewer) children, better nutrition, and a longer life?

The bottom line is this… “better” is subjective and although one can tie nearly all the things above to more money, the availability of money and the conveniences it brings may not necessarily produce the “better” you’re after. […]

fathering

Inadvertent Fathering

Today we celebrate Father’s Day. I have written before about lessons I’ve learned from my Father, however the things I’ve shared to date are lessons he knew he was teaching me. Today I’d like to share two important ideas I learned, simply by observing him… being himself. […]

fix

Only Mostly Dead

I have written about this subject before, but after an experience a few weeks ago I think another go-round is in order.

As my regular readers are aware, I like to work on cars. Even stronger than my love of turning a wrench (and the inevitable skinned knuckle that comes with the task), is my disdain for unnecessary expenditure of hard earned money. Even for those who know what they’re doing, working on a car and spending money are the closest of friends… splitting a double bottle of wine in 45 minutes kind of friends. […]

honor

Honor In The Overspray

This weekend we celebrate Memorial Day, which honors all those who died in the service of our nation. For those who made the ultimate sacrifice, there are not enough words to express the debt of gratitude all free Americans owe. That said, I’m going to try anyway.

My regular readers know I like to tell stories to make a point, and today is no exception. As you read, you may begin to think I’ve gone off the rails, but soldier on, you won’t be disappointed… I promise. […]

Marriage

I’d Do It All Again

Today is the 18th Anniversary of the day my bride walked down the aisle to be by my side. It was a beautiful May day on the eastern shore of Virginia. All of our families and most of our friends were there, and later that day when we headed off to our honeymoon, nearly every detail had unfolded exactly as planned.

Since that day we have, spawned four children, owned three houses, churned through nine different cars, and two dogs. My wife and I have served more meals, wiped more butts, washed more clothes, and driven more miles than either of us could possibly count. […]

better

Sometimes Better Isn’t Better

It has been said that smell is the sense most closely tied to memory. Think about it… how often do you walk by a restaurant or an ice cream parlor, and the smells wafting into your nostrils transport you back to another place and time?

Last week I decided to cook Italian Sausage with peppers and onions for dinner. As the sausages were sizzling in one pan, I dumped a bowl of sliced green peppers and sweet onions into another.

As the aromas rose from the stove and co-mingled around my head, I was immediately taken back to an event from my youth, one that occurred every September. This annual experience was one of my very favorites, until the year someone tried to “improve it” and in doing so, ruined it forever. […]

tool

The Most Powerful Tool

I got yelled at on Tuesday. I was at my son’s spring track meet and as he tried to pole vault over a seven foot bar, I took a “live photo” with my iPhone 6s. A “live photo” is a funky thing my phone does where when you take a picture, the phone records 1.5 seconds of video both before and after the moment I pressed the button… pretty cool.

As you can see in the video below, he almost made it over. So, being an interested (and data driven) Dad, I walked over to show my son his vault with the idea he might correct his mistakes on his next attempt. […]

question

Answer The Damn Question!

In High School and College, we used to write essay tests in something called “Blue Books.” If you’re unfamiliar, a Blue Book is basically sixteen pages of lined paper with a light blue cover used to keep test answers in a tidy package.

My High School A.P. American History teacher taught me a valuable lesson, but it was not something you could ever find in a textbook. One day before an essay test, he explained to our class, that even though the grading of an essay appears to be subjective, the truth of the matter is the opposite. […]

Who Wants To Be In My New Book?

Every so often I run across a story of true selflessness. These are stories about people who go above and beyond to “do the right thing,” even though for many reasons it doesn’t make sense.

You all know the kind of story I am talking about. Someone sees an opportunity to help someone or something, and despite the risks to his or her own well being, reputation or personal safety, they plow ahead and do it anyway.

My next book is tentatively titled There’s Less Traffic on the High Road and it will be filled with stories like this – stories of risk, reward, noble kindness and ultimately human triumph. I have several tales ready to tell, but this is where I need your help. […]

problem

First World Problem

As we head into spring I am reminded of a task for which I used to be responsible. For fourteen wonderful years, we owned our home on Hillrise Drive in Penfield, NY and with it the pool in the back yard. Having recently moved to North Carolina, I expect I will be missing my pool any day now. That said, the ownership of a shimmering blue hole in the ground taught me a lesson I use nearly every day.

I recognize that ownership of a swimming pool of any kind is a luxury, unique to our blessed and (to be completely honest) wealthy country. With 780 Million people the world over lacking access to clean water, it seemed almost cruel for me to keep 32,000 gallons of the stuff in my backyard for solely recreational purposes. […]

prefixes

The Battle of the Prefixes

In recent years the term “outsourcing” has become a dirty word. This is of course due to the practice of US companies “outsourcing” jobs to subsidiaries or subcontractors overseas, resulting in the loss of employment here at home.

Despite the bad reputation it has garnered, outsourcing is something we all do every day. In fact, Americans are more adept at outsourcing than they are at just about anything else. […]

Why Legos Matter

When I was a really little kid, Legos were nothing like they are today. Almost all of the pieces in my Lego bin were the same size, the two by four rectangular brick. There were some two by twos, and a few two by ones, but the majority of the pieces were the two by four variety, and only in three colors: red, white and blue.

Don’t get me wrong; we didn’t know any better and as a result we loved to build things with Legos… until. […]

part

Don’t Be The Bad Part

Regular readers of my writing know I like to tinker with cars. They also know life lessons tend to hide between the nuts, bolts, grease fittings and fan belts.

A little more than two months ago, my wife and I moved our family from Rochester, NY to Charlotte, NC for an amazing work opportunity. Around the same time, our oldest teenager earned her driver’s license. The confluence of these two events resulted in the acquisition of a third car. His name is Kenneth and he is a 2005 Volvo with 165,000 miles on him. […]