“Modern marketing is all about automation.” I don’t completely agree with this statement, but if you spend any time reading about how companies communicate with customers in 2017 you will discover how “marketing automation tools” play a major role.
What is “marketing automation” you ask? Well, this humble blog uses a bunch of it. Many of you came to this post today via a link on Facebook or Linkedin. Those posts are scheduled and executed using an automated social media tool called Hootsuite.
If you signed up to receive new posts via email, then you likely reacted to a “scroll box” popup, and then the email you received was sent out using an automated platform called MailChimp. Google Analytics collects and tabulates all the traffic and visit data, which I use to adjust how I use all the other tools.
Like any other, these tools don’t actually do anything by themselves, they require content, strategy and a purpose. Clearly if you’re reading this… they’re working.
That said, sometimes the most effective way of keeping your name, brand, product, (or blog) in the forefront of the mind of your audience, can be a simple as a piece of paper. […]