I Find It Hard To Believe

The other day I was sitting in a beach chair, reading restaurant reviews on Open Table and Urbanspoon. I was trying to find the perfect spot for the one “date-night-out” my wife and I were going to have during our week of vacation.

As I read, I found it hard to believe that the reviewers were talking about the same restaurant. Where some praised the food, service and ambiance, others relegated the place to a status just above filthy slum. I found this to be the case over and over again, no matter what restaurant I picked from the list.

Even if you factor out the good reviews written by the owner’s cousin, and the expected (for whatever reason) haters, there was still a wild swing in what people thought of a singular establishment. I wondered how this was possible, but then I remembered something. […]